Fortify
Last Updated: February 4th, 2026
This Privacy Policy explains how Fortify ("Fortify," "we," "us," or "our") collects, uses, stores, and protects information when you access or use the Fortify platform, including our websites, mobile applications, dashboards, APIs, software, hardware integrations, and related services (collectively, the "Platform").
Fortify is built around a data-ownership-first philosophy:
By using the Platform, you acknowledge and agree to the practices described in this Privacy Policy.
This Privacy Policy applies to:
This Policy applies only to data collected through Fortify and does not apply to third-party platforms, devices, or services that you may connect to Fortify.
You retain full ownership of your personal data at all times.
Fortify does not claim ownership over:
Fortify's role is to collect, store, display, analyze, and process your data on your behalf to provide meaningful insights and services.
By creating an account, submitting information, or participating on the Platform, you explicitly grant Fortify permission to collect and process your data for legitimate and disclosed purposes, including:
This permission is a functional requirement of providing the service and is not a transfer of ownership.
This may include:
When you use Fortify, we may collect:
This data is used to maintain platform functionality, security, and performance.
If you choose to connect a wearable device or third-party service, Fortify may collect data such as:
You control whether these connections are enabled and may revoke access at any time.
Fortify uses data only for legitimate, disclosed, and athlete-aligned purposes, including:
Fortify does not use data for advertising networks, behavioral targeting, or unrelated commercial exploitation.
Fortify may use data to support:
Where feasible, such use relies on aggregated and anonymized data that cannot reasonably be used to identify an individual.
If identifiable data is used internally, it is handled under strict access controls and solely for legitimate platform purposes.
Fortify:
This is a permanent principle of the Fortify platform.
We may share data only in the following circumstances:
All service providers are required to follow confidentiality and data protection obligations.
Third-party platforms (e.g., wearable providers) operate independently of Fortify and are governed by their own privacy policies.
Fortify:
You are encouraged to review the privacy policies of any connected third-party service.
Fortify implements reasonable administrative, technical, and organizational safeguards to protect data, including:
No system can guarantee absolute security, but Fortify is committed to continuously improving safeguards as the platform scales.
We retain data only as long as necessary to:
Upon account deletion, personal data may be removed or de-identified, subject to legal and operational requirements. Aggregated or anonymized data may be retained.
Depending on your jurisdiction, you may have the right to:
Requests can be made through the Platform or by contacting Fortify directly.
Fortify may be used by youth athletes under the supervision of a parent, guardian, or organization.
We do not knowingly collect data from children in violation of applicable laws and rely on organizations and guardians to provide appropriate consent where required.
Fortify may update this Privacy Policy from time to time. Updates will be posted on the Platform.
Continued use of the Platform after changes take effect constitutes acceptance of the updated policy.
For privacy-related questions or requests, contact:
Fortify
Exsurgo Inc.
support@fortify.fit
20202 Incas Ter.
Ashburn, VA 20147